Shapiro Negotiations Institute (SNI) is the premier global provider of sales, influence, and negotiation training and consulting. Founded in 1995, and having trained over 250,000 professionals, we are the leader in training, consulting and keynotes in these three content areas. We focus on the bottom line, the people, and the tools that drive success for the world’s leading organizations.

Founded by Ron Shapiro – New York Times Bestselling Author, Attorney, Educator, Sports Agent, and Civic Leader – SNI’s content is based on decades of lessons and four best-selling books. Ultimately our clients feel that we provide them with a competitive advantage, maximizing their ability to create mutually beneficial and profitable long-term relationships with peers, vendors, and customers. We do this through implementing a systematic approach, along with client-specific tools and techniques that can be used immediately and repeated with precision.

We are also known for our innovative online training, and we are constantly pushing the envelope on the most effective ways to use technology to improve performance. A few highlights include:

• Award-winning live training that leverages real-time simulations
• On-demand resources such as our mobile app
• Videotaped role-play and individualized coaching
• Virtual reality and artificial intelligence based applications
• Integration with CRM systems